<!DOCTYPE html>
<html>
<head>
<title>Title of the document</title>
<style>
ul {
list-style-type: none;
color:#999999;
}
ul li:before {
content: '\2014';
position: absolute;
margin-left: -20px;
}
</style>
</head>
<body>
<ul>
<li>Lorem Ipsum</li>
<li>Lorem Ipsum</li>
<li>Lorem Ipsum</li>
</ul>
</body>
</html>